Boston Market | The Golden Standard

Boston Market challenged us to help relaunch the brand to overcome low brand relevance. It's been a restaurant that people rarely think of when it comes to dining out. That's why, we positioned them as THE experts in rotisserie chicken, in "The Golden Standard." I concepted this idea and was the lead creative throughout the pitch. 

Art Director: Ursula Nickerson
Copywriter: Cristina Saieva