PurePoint Financial is a new online bank that launched in 2017. Our job was to help launch the new brand into the world, starting with the PURE[IMPACT] campaign, where consumers could envision their financial goals within one of the dream like scenarios. The 360 Campaign included everything from digital, to print and broadcast.
Art Director: Ursula Nickerson
Copywriter: Meg Schutte
Creative Director: Brian Denning