As a new year begins, many people focus their goals around health and wellness. Sometimes that means dropping a couple pounds or hitting the gym more consistently. But for Whoop athletes, it’s a little different. We challenged them to start the year “In the Green.” Staying in the green isn’t about perfection, and it’s hardly about being the fittest person in your circle, it’s a lifestyle commitment. It’s dedication to choosing behaviors that boost recovery, improve mindset, physiology, and overall performance.
We partnered with Nike Master trainers Kirsty Godso and Joe Holder to create a series of videos and digital content to inspire Whoop users on how to get and stay “In the Green.”
Videographer + Photographer: Joel Wolpert
Senior Art Director: Ursula Nickerson